The Branding and Design Blog by Elastic

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Brand Magnetism

How’d You Get Here: Motion Design

The Elastic Band In Concert

How’d You Get Here: Marketing

Rip It Up: An Exhibition Review

Thinking Part III: Elastic

Thinking Part II: Analytical

Thinking Part I: Scripted

Pure Dead Brilliant: An Ode to Scottish Music

eSports: A Big Brand Opportunity

Elastic By The Numbers

Life after GDPR

Storyboarding & The Creative Process

Is Your Brand Broken?

Marketing Across Cultures: Understanding the Nuances Part III

Summer in the City: Planning an Edinburgh Staycation

Marketing Across Cultures: Understanding the Nuances Part II

DJCAD Degree Show: Graphic Design

Marketing Across Cultures: Understanding the Nuances Part I

Marketers Unite: Marketing Mental Health Week

Inside Out

Generations Targeted

Creative Branding Transforms Strategy Into Story

The Power of Brand Marketing: Building Connections That Outlast Campaigns

Innovation and Creativity: Exploring the Margins Where Ideas Begin

Thinking About Hiring a Branding Agency? Here’s What to Expect

animated hands holding up ratings icons of 5 stars, heart and thumbs up

Why Corporate Branding Is More Than a Logo

Reforj game

What Makes a Winning Games Brand?

The Power of Motion Graphics & Why Your Brand Should Be Moving

When Rules Break, Brands Shine

How to Give Your Brand Its Own Logotype Voice

Scottish Renewables Enterprises

What Scottish Renewables Enterprises Need to Know about Branding

The Futurity is here

Building a Brand That Feels Human in the AI Age

Colour Pallete

The Subtle Power of Colour in Branding

Branding Trends graphical representation

Branding Trends Shaping UK Businesses in 2025

Building brand awareness delivers impressive results

👀 Pioneering Possibilities 👀 Here’s some creative escapism for you!

How to build a brand that your customers will love coming back to