The Branding and Design Blog by Elastic

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Edinburgh On Film: Our Favourites

Infinite Inspiration

Elastic: The Brand

Junk Bonds: Breaking Bad Food Behaviour

Eight Logos So Iconic They’re Still Being Used… A Century Later

Weaponising Your Wallet

The Wonder of Wes: An Isle of Dogs Review

Brands Beating Sugar Tax

Facing Up To Responsibility

Creating a Marketing Campaign

Marketing Strategy…Data is the New Digital!

Creating a Brand

What is Marketing?

The Ad Police Release The Top Ten Most Complained About Ads in 2017

2018 – Year of the Brown Earth Dog

Social Media and Mental Health – Help or Hindrance? Part 2

To Bag Us a Haggis – A Daft Wee Ditty

Social Media and Mental Health – Help or Hindrance?

Caerlee Mill

Kingsford Residence – McDonald Road

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking