The Branding and Design Blog by Elastic

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Antognolla

Elastic Top 10s

Edinburgh Part 3 – Is it too late to remove the twirly bit?

Edinburgh Part 2 – Architectural Excellence

From Sweets to Sanitary Towels – Brands that Break Barriers

Edinburgh Part 1 – The Best City in the World

Me, Myself and I – Ali Kelly

Cool stuff 2017

Me, Myself & I – Boyd Cunningham

An Elastic Christmas

Christmas Advertising: Does it work?

Working with DJCAD Part 4 – Final Presentations

Boomers to Millennials – Branding a Generation

Targeting audiences with stereotypes can mean big problems for your brand

ColorFont Me Impressed

Creative from the Black Lagoon

Protecting your data – what does GDPR mean for you?

Sci-fi Stunner or Cold Replicant?

Working with DJCAD Part 3 – Brand Research & Development

Working with DJCAD Part 2 – Create a Brand for Yourself

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking