The Branding and Design Blog by Elastic

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Do Directors Dream of Better Sequels?

Getting to know Elastic – Part 4

Getting to know Elastic – Part 3

MDes Design Innovation Projects 2017 – Glasgow School of Art

Getting to know Elastic – Part 2

Gender stereotypes, advertising, and the risk to children

Getting to know Elastic – Part 1

Don’t panic – What to do when a campaign doesn’t work

Tipping points and long tails

Three reasons why digital marketing should be at start of every project

Does automation risk breaking ethics codes and destroying your brand?

The Digital Guide to Ed Fringe 2017 – using old apps for new adventures

Branding- Part 4: Working it out

Branding is personality

Old foundations, new surroundings

Is it a bird? Is it a plane? Actually it’s a brand

Federer – The gr8est plays tennis like a designer

Free-from marketing: Coeliac Disease and content marketing

Using analytics to find our audience’s tastes

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

The Fable of the Blaaand Brand

The Power of Branding