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The Branding and Design Blog by Elastic

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marshall mcluhan cover image

Marshall McLuhan: Marching Backwards into the Future

april fools marketing cover image

You’re Kidding Me! April Fools Marketing At It’s Best

why rebrand cover image

Why Rebrand? How Your Business Can Benefit From a Reboot

Continual Website Optimisation Yields High ROI

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Website Accessibility: Why it’s a Win-Win for Everyone Involved

Illustration of the future of digital advertising

Is this the future of digital advertising?

Should I hire a digital marketing agency?

The Real Value of (Exceptional) Marketing

Customer lifetime value: what it is and why it’s important

Design and Space 1.0

Here’s why killer branding is vital for eCommerce success in 2021

Social media: does it work for b2b brands?

Marketing: what is its value?

124% increase in traffic for Glasgow’s Keppie Design

Does adversity promote creativity?

What is a responsive website? And why is it important?

Adam Smith: Scotland’s Original Elastic Thinker

Illustration of hands in gloves exchanging items at a door.

Adapting your digital marketing strategy to suit post-COVID shopping habits

Various illustrated digital marketing icons.

What is digital marketing? The ultimate guide for 2020

Selection of brand logos

What’s in a brand?

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