The Branding and Design Blog by Elastic

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4 Ways to Measure Brand Awareness

Making Of: The Elastic Thinking Video

A 3-Step Recipe for Google Ads That Convert

A Halloween Lesson In Branding & Marketing

Why Your Organisation Needs Brand Guidelines

Three Times Design Saved the World

What’s Your Brand’s Body Language?

Introducing Elastic Thinking

What B2C Brands Can Learn From D2C Brands

2019 Digital Marketing Trendwatch

10 More Content Marketing Ideas To Use in 2019

6 simple ingredients for designing a successful brand website

11 Content Marketing Ideas To Use In 2019

3 steps for a sweet digital marketing strategy

A fresh recipe for a brand that appeals to (nearly) everyone’s taste

Summer Lovin’: 2019 Faves

AI Writers: The Future of Copywriting?

Social Media Success: A Recipe for Brands

SEMRush’s Ranking & Your SEO Strategy

Bestival of the Book Festival

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking