The fantastic team at Chromacity are helping scientific and industrial researchers to discover more and save lives with their innovative ultrafast lasers. In fields such as Life Sciences, Security and Defence and Semiconducter Failure Analysis, these affordable and user friendly lasers are true game changers – and an exciting success story to spin out of Heriot Watt University.
Understanding that commercial success relies upon your target audience knowing that your product exists – and knowing how it can transform their research – Chromacity engaged Elastic to develop a marketing strategy with global reach.
Through market and competitor research, brand development and website design and development we constructed the ‘shop window’ to the world. Through search engine optimisation, social media marketing and digital advertising, we are now bringing customers to that shop window and driving enquiries.
With new products in development in the Chromacity lab, we look forward to launching these into the marketplace soon.