The very smart people at Infographics were looking for a way to help prospective clients quickly understand the level of transformation their specialist Fire Service management software can deliver – to imagine themselves using the software day to day and bringing their individual departments together with a complete, live picture of the service.

Elastic worked with the team to evolve the FireWatch brand – starting with a Brand-id workshop to put ourselves in the clients shoes and establish what the brand story should communicate – and informing the creative approach and strategy for marketing.

We’ve developed a bold and action packed look and feel for the brand, shooting live footage of the fire service in action and overlaying the vital data which informs efficient response and planning. The new website is designed to give the target audience a compelling overview of the power of FireWatch, through a succinct and highly relevant brand experience.