Recognising the shortage of high quality, accessible counselling services in Edinburgh, social enterprise The Next Chapter have created a haven in the West End. Offering counselling, psychotherapy and transition coaching and a carefully chosen selection of books, magazines and resources, the team have provided the space, freedom and clarity to untangle life’s challenges.
The founders understand the emotional impact of design and approached Elastic to help them develop a warm, welcoming brand which would resonate with the target audience and attract them over the threshold.
Starting with a Brand-id workshop to distil the brand story, we created a gently uplifting brand experience which would lend itself to both the physical space and digital marketing applications. We then developed as series of animations to help discuss emotions and raise awareness in the local community via the new website and social media marketing.
We came to Elastic looking for a strong but simple logo and clear identity which brought together the different aspects of our business, which would then feed through into a website that was approachable and professional. The brand ID workshop was relaxed and creative, and flowed easily, and we were delighted with the concept that Elastic presented to us following it. We felt they had really understood our ideas, aims and direction. The website development process has been collaborative and positive and we'd have no hesitation in recommending them.
Fiona Armstrong – The Next Chapter