They sell sanctuary.
From bustling airport lounges to hotel lobbies and work environments, we all seek sanctuary – and the team at Seeds recognised that human desire. Combining their experience in design, health and wellbeing they have created beautiful, tactile meeting pods which can be used in almost any environment.
We started with a brand workshop to build the personality of the Seeds brand and develop a language with which to describe the unique pods to a diverse global audience. This provided a clear direction for the design of the website – which utilises collage and 3D illustration in a playful brand experience and imagines the pods in use in very different settings.
Social media will be the main marketing platform for Seeds – allowing them to reach a highly targeted audience with very visual content.