Successful
Launch
TeamCard
The Brief
TeamCard is a world class venue access system with an excellent reputation but it’s online presence did not reflect this. With a desire to increase awareness in a wider target audience TeamCard developers, Scotcomms, engaged Elastic to transform their online impact.
“The primary brief was to ensure that our target audience were left in no doubt about what it is that we do, our solutions and track record to date. Elastic carried out a brand workshop with our directors to identify how our clients view us, our position in the competitive landscape and the personality of the company.”
“We have been very impressed by the process and especially the end result and would like to thank the Elastic team for “turning on the lights” giving us what is effectively a “shop window” for our solutions.
We look forward to working with Elastic on targeting our potential customers through digital marketing and using their training workshops to maintain the website in its current form of excellence.”
Randal McLister
Managing Director, TeamCard
The Solution
Researching the target audience and competitors
Armed with the output of the brand workshop, the digital team researched the target audience online to build a picture of their activity and use of search terms around the subject of access control. Adding competitor research to this we had the information required to create an effective site map and content plan for the new TeamCard website.
Bringing the TeamCard brand to life
The creative team developed the user experience designs for the new site to clearly communicate what TeamCard is, what it can do for its customers and provide evidence of trust and happy customers. Pulling it all together, the development team built and populated the fully responsive website ready for launch.
The client experience
“Over a period of weeks, we submitted various elements of content using Elastic’s online project management suite to submit new content and contribute materials. This was then translated by Elastic into a compelling and dynamic website using great visuals, high impact language and a video of our solution in action.”
The Results
The new website is now in action as a new member of the sales team – working 24 hours to sell the dream of the TeamCard system. Within a short space of time post launch, the site traffic has increased ten fold – due to the relevance and quality of the new content and increased SEO value. We look forward to measuring the results of digital marketing activity in due course.
