Way back in 1990, co-founders Ron Wollner and Joe Massaro shared an entrepreneurial spirit and a dream to build a globally recognised company. Through sheer determination and vision they have achieved exponential growth. This is set to continue with the launch of their new website, targeting the global marketplace and soon to be translated into French and German.
CDS began, with very strong green credentials, as an ‘asset recovery centre’, re-cycling computer equipment and providing it to local businesses at cost effective prices. Moving on from that, they now have over 20 years experience in data centre storage support and maintenance, working within a range of industry sectors including financial services, manufacturing and technology and utilities, energy/infrastructure.
Challenges and opportunities exist within all these sectors and the wider business environment. Fiscal responsibility, regulation, big data, on demand media and streaming, 24 hour consumption, government and multi channel retail all present different demands, requiring specialist enterprise level knowledge and expertise. CDS provides this in a range of flexible support packages. They also have global presence covering America, Canada, EMEA, Germany (DACH) and Australia (AP).
CDS are a specialist global provider of data storage expertise and data support and maintenance, working with OEMs (original equipment manufacturer) including EMC, NetApp and IBM amongst a range of others. The new website is part of a marketing drive to win new business once equipment goes outside the original equipment manufacturers warranty period. They are particularly focussed on EMC maintenance using their bespoke RAYTRIX ™ tool.
The new www.cds.net site is optimised for mobile delivery and also features rich video graphics through the ‘CDS ecosphere’ content on the homepage. It follows a strip based, horizontal navigation design with mega menus to guide the user through to relevant content.
Joe and Ron continue looking for opportunities to expand their horizons and remain excited by the future – it has been a privilege for Elastic to share their story and we can’t help but feel excited too.
The site is already delivering quality leads for CDS.
2017 update – 0ver 600 global leads delivered for CDS
CDS’s digital presence has generated over 600 international business leads since launch in December 2014 through a combination of robust search engine optimisation, content creation, Google Adwords campaigns, social media marketing and targeted digital campaigns using video.
Elastic has also introduced the business to the world of digital intelligence and lead nurture. Using the CANDDi lead intelligence tool CDS have a high level of insight into the quality of companies visiting the website. They are able to follow up on all opportunities that don’t directly fill out an enquiry form.
Digital marketing intelligence is helping in digital transformation and plans to upgrade internal CRM systems to form a 360 degree view of all business data.
This can only help propel the business forward in delivering more business leads and a further enhanced digital presence.