Once we were lost and now we are found

What do people do when they need exactly the sort of thing it is you do? That’s right, they search for it. And how they find you or more to the point, how easy you make it for them to find you, is massively important to your whole digital marketing strategy. Which makes search engine marketing (SEM) or optimisation (SEO) the solid bedrock of your plans.

SEO marketing is currently the most valuable and powerful way to reach your audience. It’s hugely important for giving your brand relevant visibility. It’s the main attraction part of your marketing funnel.

We can help you create search marketing strategies that help more people find you and more people look at your site.

We can also help you optimise your digital content so more casual lookers can be converted into customers.

If you’d like to know more about how we can help your search marketing, give us a call.

Word up

SEO is all about making sure what you say on your website uses the words that your potential customers are Googling.

You all know the drill. You type something into the search box and are given a seemingly endless list of results. Where do you start? Well, like everyone else right at the top.

To get the sort of levels of traffic you want, your site must appear in the top 5 search results. Drop below that and you may as well be invisible to today’s impatient punters. Who’s ever got the time to check out page TWO of search results??

Amongst many other things, we’re a highly experienced SEO company. We can help you set up your site in the correct way so it performs well in search results.

And by correct way, we mean all the technical stuff. Like speed of delivery, user-friendly design, responsiveness (being mobile friendly), best practice coding standards, accessibility and building an XML sitemap

Matching & mirroring your customer’s needs

Search engine marketing is all about craftily capturing people who are already interested in and need what you offer.

They don’t always look for exactly the same words which describe that offering. Some search terms are being searched for more than others. And those are the most important ones to think about when creating content.
Those businesses who can closely match and mirror in their content what people are looking for are the ones who will be found high up the list on Google’s results.
And the ones most likely to get those searchers stopping by their site.

Which is why you need a search marketing strategy.

From us.

Because that’s how you stay one step ahead of your competitors and stay ranked above them. So people find and visit your site first.

Marketing through search is the most valuable and powerful way to reach your audience.

What on earth are your customers searching for?

We can tell you that. We use a number of tools to work out what they’re actually searching for when they are interested in your product or service. Like Google Adwords. It’s used for paid advertising or PPC but also gives us a good idea of what keywords are being searched for.

And once you know this, you can use these central keywords in your content.

Not too much. That will affect your search results. Google knows when sites are just stuffed full of keywords.

We’ll help you craft, natural, human copy so people actually want to read it when they find you.

We can also help you use keywords in other SEO page elements, not just your homepage and main pages. Like your page titles, descriptions, headers and URL.

It pays to plan ahead

We’ll help you plan your content strategy weeks and even months ahead, so that you can constantly renew and refresh your content.

That way you can keep up with changes in the market and what’s going on with your competitors.

There might be new search trends in the market, or maybe new product launches.

We use a number of different tools to help you stay on top of search engine analytics and be on the lookout for new ways to capture extra traffic.

Advanced Web Rankings and SEMrush track hundreds of key terms and phrases across all search engines. These can show you exactly how visible you are in searches versus your competitors.

Google Adwords, Google Analytics, and Google Webmasters Tools all work together to maximise search engine optimisation.

We also use a number of browser based plug-ins for page-by-page analysis of the Google Page Rank algorithm and quality, including SEOQuake and WooRank.

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