The work place reworked.
Dundee’s historic transit Shed 25 has been transformed into the state-of-the-art Water’s Edge commercial office development. Overlooking Dundee’s City Quay marina, Water’s Edge has been conceived as a catalyst to inspire, connect and energise 21st Century business innovators, entrepreneurs and freelancers.
Working with visionary owners Chris van der Kuyl and Paddy Burns during the construction phase, we were tasked with creating a bold new brand for the development. The brand logo is designed to be seen on giant signage sails from a long distance, due to the building’s location in the heart of Dundee’s docklands. The brand look and feel is applied to both the exterior and interior of the building, with the bright colour palette signposting the beautiful meeting rooms in neon – and touchscreen way-finding signage.
We then developed a second brand for the co-work space in the building – flux. We created the name, look and feel for flux as a stand alone entity, to enable the brand to grow and operate in multiple locations beyond Water’s Edge in future.
We enjoyed extending the brand to intricate wall graphics which draw attention to and signpost the entrance to the co-work area. Flowing inside the space, we designed curved acoustic dampening – and add livened up the glass with with beautiful etch which casts wonderful shadows throughout the day, while also creating privacy.