Streamline – the branded merchandise, clothing and print guru’s – came to Elastic with a goal of transforming their online presence, increasing market share and moving into new areas.
The Streamline team were invited for a brand-id workshop – during which we evolved their target buyer personas and energised the brand personality to reflect the ambitions of the business. We then crafted the brand proposition and tone of voice in their personal brand-id document – an important step in the process of increasing engagement with the right audience.
Combining considered market-research, the newly defined brand-id, bold new design concepts, along with fresh photography and stop frame animation – we created an immersive responsive website to convert visitors into buyers – and a digital marketing strategy to bring the most relevant prospective buyers to the website.
We look forward to watching Streamline’s brand awareness and enquiries grow as the digital strategy unfolds.