It’s more cost effective
Traditional media can suck up all your budget very quickly. You’ve got to spend a lot to have any impact. Digital advertising makes your money go further. It’s much cheaper. Plus it gives you more control over your advertising spend. You can pause your online marketing activity if you need to. Or adjust it to work even harder for you, advertising at any time.
You get in front of the people who are looking for you
Because people are actively searching for the product or service you offer. So you can get in front of the audiences you want.
You jump the queue
Your ads will appear above the organic search results. They’ll be the first thing searchers will see after they type in what they’re looking for. And so you’re more likely to convert search traffic because you are one of the first options.
It’s where your customers live.
More people spend more time online. From teens to silver surfers. And digital advertising works to attract potential customers to your site, at lots of different touch points all along their online journey. There are 3.5 billion searches every day. That’s an awful lot of opportunities for your business to be found on search engines.
It works with your traditional advertising
It doesn’t have to be either one or the other. Digital advertising boosts social sharing and raises the performance of your traditional non-digital campaign elements like print, outdoor and TV. And it boosts your other digital touch points too.
It’s really fast
PPC marketing is super quick. It drives immediate results. You can be on the first page of particular search terms and ready to go within a day.
When you place an ad in Facebook, Google, or Snapchat, you get real-time data. You can see who interacted with your ad and get vital, detailed info. Such as their demographics, lifestyles and spending habits. Plus you can see how your conversions and sales compare to your spend. And you get that all straightaway.
It keeps improving
Facebook and Google constantly update and improve their ad formats, processes and user experience to make it easier and more effective for you to reach the customers you want.