The Branding and Design Blog by Elastic

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Burger culture … or cult?

Three ways that the iPhone revolutionised digital marketing

Branding – part 3: Everyone’s gotta start somewhere: building a brand from scratch

Five great places to grab lunch in … Glasgow

Branding – part 2: Logo, go, go!

Has games marketing moved backwards?

Branding – part 1: Brand strategy and your business plan, just ‘good friends’?

Can Tim Hortons make their brand work in the UK?

Is Arsene Wenger signing good for the Arsenal Brand?

How we reached the right audience for NHS Lanarkshire

Aw Shucks…

Components of the title sequence

Legends & Inspiration – Eduardo Paolozzi

What did we do before the internet existed?

Innovative social media marketing for the health sector

Sector highlight – hospitality and tourism

Sector highlight – IT and technology

Sector highlight – education

Sector highlight – construction and property

Sector highlight – health

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

The Fable of the Blaaand Brand

The Power of Branding

Why Nostalgic Marketing Works so Well