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The Branding and Design Blog by Elastic
Blog
Why it is important to invest in Marketing During a Financial Crisis
Evergreen vs Ephemeral: A Content Tug of War
The Benefits of Branded Podcasts
Virtual Influencers: A New Dawn or a Step Too Far?
Did You Know? Edition 02
Philip K Dick: Paranoia, Speculation & Mind-Bending Thinking
Green Marketing: Your Brand and Mother Earth
The Power of Voice
Enzo Ferrari: The Man Behind the Glasses
Are You Rolling? The Power of Video Marketing
Brand Depth: There’s So Much More Than Meets the Eye
Did You Know? Edition 01
Marshall McLuhan: Marching Backwards into the Future
You’re Kidding Me! April Fools Marketing At It’s Best
Why Rebrand? How Your Business Can Benefit From a Reboot
Continual Website Optimisation Yields High ROI
Website Accessibility: Why it’s a Win-Win for Everyone Involved
Is this the future of digital advertising?
Should I hire a digital marketing agency?
The Real Value of (Exceptional) Marketing
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How to build a brand that your customers will love coming back to
How to design a website for your healthcare brand
How to make your brand stand out in 2025
Seasons Greetings
16 benefits of branding & co-branding
Celebrating the beautiful town of Dornoch
Unbland your Brand Expert Pod at Women’s Business Club Conference
Why your brand needs a strong visual identity
Up close and personal with a Scottish Wildcat
What Is the Difference Between Brand Awareness and Brand Recognition?
How to Build Brand Trust
Brand Identity: How to Develop a Unique & Memorable Brand
Brand Extensions
How Brand Management Has a Direct Impact on Your Bottom Line
Unforgettable – That’s What You Are
The Cosmic Dance
The Most Important Code of All
Integrate brand strategy into your business strategy and watch it flourish

What is Branding? Understanding Its Importance in 2024
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