The Branding and Design Blog by Elastic

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Enzo Ferrari: The Man Behind the Glasses

Are You Rolling? The Power of Video Marketing

Brand Depth: There’s So Much More Than Meets the Eye

Did You Know? Edition 01

Marshall McLuhan: Marching Backwards into the Future

You’re Kidding Me! April Fools Marketing At It’s Best

Why Rebrand? How Your Business Can Benefit From a Reboot

Continual Website Optimisation Yields High ROI

Website Accessibility: Why it’s a Win-Win for Everyone Involved

Is this the future of digital advertising?

Should I hire a digital marketing agency?

The Real Value of (Exceptional) Marketing

Customer lifetime value: what it is and why it’s important

Design and Space 1.0

Here’s why killer branding is vital for eCommerce success in 2021

Social media: does it work for b2b brands?

Marketing: what is its value?

124% increase in traffic for Glasgow’s Keppie Design

Does adversity promote creativity?

What is a responsive website? And why is it important?

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

The Fable of the Blaaand Brand