The Branding and Design Blog by Elastic

Blog

What is a responsive website? And why is it important?

Adam Smith: Scotland’s Original Elastic Thinker

Adapting your digital marketing strategy to suit post-COVID shopping habits

What is digital marketing? The ultimate guide for 2020

What’s in a brand?

Cheerio Manor Place – it’s been a blast!

The Agile Agency – What Does This Mean?

What is UX design?

The Benefits of CRM and Marketing Attribution

Leonardo da Vinci: Elastic Thinker

Making of: the Elastic Range video

Michael Bierut: Elastic Thinker

I’ll take a sneeze guard and a motorboat to go, please!

Alexander McQueen: Elastic Thinker

Fun and Thoughtful Design Ideas

A Foolproof Recipe for Copy that Doesn’t Bore Your Reader to Tears

George Lucas: Elastic Thinker

Appreciation

Business as (Un)usual: Still Supporting Clients, Still Totally Elastic

Why inspire the younger generation? Or at least try to.

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking