The Branding and Design Blog by Elastic

Blog

4 Traits Every Successful Brand Shares

5 Best Product Launches That Flopped

Online Shopping Goes High-Tech

Crisis Management: Why You Need a Plan

6 Top Graphic Design Trends of 2019

Familiarity Breeds Contempt… or Confidence?

Gamification & B2B Marketing: A Winning Fit?

Content Marketing 101: Part II

Content Marketing 101: Part I

Don’t Be Afraid of “Dark Social”

Why Do You Need SEO?

Selfie Ops & Insta-Spam

How’d You Get Here: Marketing & Copywriting

Cult Classics

What’s Elastic Thinking?

What is Digital Marketing? Part II

What Is Digital Marketing? Part I

How’d You Get Here: Motion Graphics

E-Cigarettes & The Future of Marketing

Videogames, Art & Design at the V&A Dundee

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking