Edinburgh Business School (EBS) are one of the world’s leading business and management schools with students studying remotely in 160 countries. They understand the importance of the online study experience. With this in mind, they approached Elastic to plan and design the user experience for the central courses website which delivers 40 different MBA courses in multiple languages. The project included the design of a new online user interface for EBS’s innovative simulation tool, which allows students to very effectively put theory into practice and try their hand at running the economy. Simple, intelligent, on and offline advertising invites students from all corners of the globe.