The Branding and Design Blog by Elastic

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Apollo 13 & Creative Versatility

Mythbusting: Social Media

The Bilbao Effect, The V&A & Dundee

Elastic: The Font

Emotionally-Connected Brands

Ultra-High Net Worth Campaign: The Carnegie Club

Every Star Wars Movie Poster, Reviewed

Motion Graphics in Music Videos

Data-Driven Marketing: Single-Customer View & GDPR

Seriously Smart Selling With HSPC

Our Favourite Scottish Books

How’d You Get Here: Design

The Elastic Studio: New & Improved

Brand Magnetism

How’d You Get Here: Motion Design

Desert Island Designs

The Elastic Band In Concert

How’d You Get Here: Marketing

Rip It Up: An Exhibition Review

Thinking Part III: Elastic

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

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Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

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The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

The Fable of the Blaaand Brand

The Power of Branding