The Branding and Design Blog by Elastic

Blog

Elastic: The Font

Emotionally-Connected Brands

Ultra-High Net Worth Campaign: The Carnegie Club

Every Star Wars Movie Poster, Reviewed

Motion Graphics in Music Videos

Data-Driven Marketing: Single-Customer View & GDPR

Seriously Smart Selling With HSPC

Our Favourite Scottish Books

How’d You Get Here: Design

The Elastic Studio: New & Improved

Brand Magnetism

How’d You Get Here: Motion Design

The Elastic Band In Concert

How’d You Get Here: Marketing

Rip It Up: An Exhibition Review

Thinking Part III: Elastic

Thinking Part II: Analytical

Thinking Part I: Scripted

Pure Dead Brilliant: An Ode to Scottish Music

eSports: A Big Brand Opportunity

How to Give Your Brand Its Own Logotype Voice

Scottish Renewables Enterprises

What Scottish Renewables Enterprises Need to Know about Branding

The Futurity is here

Building a Brand That Feels Human in the AI Age

Colour Pallete

The Subtle Power of Colour in Branding

Branding Trends graphical representation

Branding Trends Shaping UK Businesses in 2025

Building brand awareness delivers impressive results

👀 Pioneering Possibilities 👀 Here’s some creative escapism for you!

How to build a brand that your customers will love coming back to

How to design a website for your healthcare brand

How to make your brand stand out in 2025

Seasons Greetings

Benefits of branding

16 benefits of branding & co-branding

Celebrating the beautiful town of Dornoch

Lauren at Women's Business Club conference

Unbland your Brand Expert Pod at Women’s Business Club Conference

Why your brand needs a strong visual identity

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

What Is the Difference Between Brand Awareness and Brand Recognition?

How to Build Brand Trust