The Branding and Design Blog by Elastic

Blog

Brand Mystery Solved!

Design as Escapism

The Great Escape… From the ASA

Back to the Future: Traditional Ads Making a Comeback

In 2018, No One Should Be Homeless

Parody: The Greatest Form of Flattery?

Touchdown! Advertising at The Super Bowl

Apollo 13 & Creative Versatility

Mythbusting: Social Media

The Bilbao Effect, The V&A & Dundee

Elastic: The Font

Emotionally-Connected Brands

Ultra-High Net Worth Campaign: The Carnegie Club

Every Star Wars Movie Poster, Reviewed

Motion Graphics in Music Videos

Data-Driven Marketing: Single-Customer View & GDPR

Seriously Smart Selling With HSPC

Our Favourite Scottish Books

How’d You Get Here: Design

The Elastic Studio: New & Improved

Inside Out

Generations Targeted

Creative Branding Transforms Strategy Into Story

The Power of Brand Marketing: Building Connections That Outlast Campaigns

Innovation and Creativity: Exploring the Margins Where Ideas Begin

Thinking About Hiring a Branding Agency? Here’s What to Expect

animated hands holding up ratings icons of 5 stars, heart and thumbs up

Why Corporate Branding Is More Than a Logo

Reforj game

What Makes a Winning Games Brand?

The Power of Motion Graphics & Why Your Brand Should Be Moving

When Rules Break, Brands Shine

How to Give Your Brand Its Own Logotype Voice

Scottish Renewables Enterprises

What Scottish Renewables Enterprises Need to Know about Branding

The Futurity is here

Building a Brand That Feels Human in the AI Age

Colour Pallete

The Subtle Power of Colour in Branding

Branding Trends graphical representation

Branding Trends Shaping UK Businesses in 2025

Building brand awareness delivers impressive results

👀 Pioneering Possibilities 👀 Here’s some creative escapism for you!

How to build a brand that your customers will love coming back to