The Branding and Design Blog by Elastic

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Thinking Part II: Analytical

Thinking Part I: Scripted

Pure Dead Brilliant: An Ode to Scottish Music

eSports: A Big Brand Opportunity

Elastic By The Numbers

Life after GDPR

Storyboarding & The Creative Process

Is Your Brand Broken?

Marketing Across Cultures: Understanding the Nuances Part III

Summer in the City: Planning an Edinburgh Staycation

Marketing Across Cultures: Understanding the Nuances Part II

DJCAD Degree Show: Graphic Design

Marketing Across Cultures: Understanding the Nuances Part I

Marketers Unite: Marketing Mental Health Week

Marketing the Royals: The Strangest, Oddest & Most Unexpected Souvenirs

Are SMEs More Likely to Fall into the Bear Trap of GDPR?

Top 10 Lessons Brands Can Learn From Eurovision

Women’s Rights Are Human Rights

Edinburgh On Film: Our Favourites

Infinite Inspiration

What Is the Difference Between Brand Awareness and Brand Recognition?

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Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

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Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

The Fable of the Blaaand Brand

The Power of Branding