The Branding and Design Blog by Elastic

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A Bloody Battle or Branding Genius?

Developing Mindfulness

The Creativity Code

Ruth Bader Ginsburg: Elastic Thinker

Celebrity Branding: Do You Need an Endorsement?

Facebook’s Big Changes: What’s Next?

Dr. Seuss: Elastic Thinker

Can TikTok Keep Pace?

Easter Advertising Part II: More Brands Who’ve Cracked It

History’s Mysteries

Eduardo Paolozzi: Elastic Thinker

Time to Walk Away from Social Media?

Break the Chain: Independent Retailers & The High Street

Antoni Gaudí: Elastic Thinker

Political Designs

Easter Advertising Part I: 3 Brands Who’ve Cracked It

Lee Miller: Elastic Thinker

Robots: The 500-Year Quest To Make Machines Human

TfL Steps Up to Tackle Obesity

Miles To Go Before I Eat: An Elastic Travel Guide

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking