The Branding and Design Blog by Elastic

Blog

DJCAD Degree Show 2014

All Energy 2014 Aberdeen recap

VisitScotland Expo 2014 in Glasgow

Food and Drink Expo 2014 Birmingham

Elastic Return on Investment – DJCAD Student Project

What Makes Effective Online Training?

Night at the Museum

Measuring Marketing’s Role – Part 4

Who is Jack Oats?

What does Marketing actually do for Companies? – Part 3

What does Marketing actually do for Companies? – Part 2

Branding: Then and Now – Part 1

Gravity Defying House

Cathy Crocker Work Experience

So what is a Responsive Website? We Discuss Design for Mobile…

Edinburgh College of Art Degree Show 2013

DJCAD Degree Show Part 4

DJCAD Degree Show 2013 (Part 2)

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking