Elastic consulted with Dundee based brightsolid (then Scotland Online) to create a brand which would enable global growth and diversification into new markets. Following customer research, brand workshops and creative thinking, the brightsolid brand framework was born. Today brightsolid are a global player with international offices and a portfolio of very successful online consumer brands. Working with the management team, Elastic has creatively implemented the brightsolid brand across website, exhibitions, values and interiors – maximising brand awareness with the internal team and external customer base. Images are taken from brightsolid’s London headquarters in Shoreditch.