The Branding and Design Blog by Elastic

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The Most Controversial Moments of 2019… So Far

Six Brands Doing Packaging Right

Could Brexit Save Us From GDPR?

Message in a Bottle

Diversity In Advertising Winner Leaves No Room For Cliches

Are You ASA Ready?

Ceci N’est Pas Une Advert

Mythbusting: Digital Marketing

Stanley Kubrick: A Lesson In Trust

What’s in a Brand?

Marketing Reality: Television in the Age of Unscripted

Healthcare & Social Media: A Perfect Match?

5 Oscar Secrets You Know… And 5 You Don’t

Merry Christmas from Elastic!

The Life & Death of the British High Street

Is Our Fondness for Fizz Fizzling Out?

Tweets That Stand Out From the Crowd

Marketing With a Cause: Brands That Give Back

Ingredients for Good Design

Intents & Purposes: Fighting Controversial Ads

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking