The Branding and Design Blog by Elastic

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DJCAD Degree Show 2013

DJCAD 2013

Shine a Light

DJCAD 4th Year Project

The CMYK Lightbulb

Space Saving Design

Branding, Content and a Website for NHS Lanarkshire

The Creative Brain: How insight works

Genes Reunited – every family has a story

Evol Street Art

Inspiration

An Inside View

London Calling

Saying things are dead is very much alive!

DJCAD Degree Show 2012

Are You in a Brand Relationship?

Your People are Your Brand – Brand Strategy

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking