The Branding and Design Blog by Elastic

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New horizons…

Video content marketing raises awareness of HIV and Hepatitis

‘Visualise This’ – educational animation for Edinburgh Business School

New online games brand for Dundee

DJCAD student placement 2015 – Ross Grubb

Your people are your brand: special edition decade series 1 now available…

Your people are your brand: building a team

Your people are your brand: elastic inspired by DJCAD degree show visit

Ones to watch 2015 : DJCAD art, design & architecture degree show

Branding and digital marketing for the VOX Dundee property development

Mobile marketing a priority at VisitScotland Expo 2015

Expanding initiative for entrepreneurs

Branding, design and video for Renewables

A new website for the Data Lab in Edinburgh

Web design and digital marketing for Computer Data Source (CDS) in New Jersey

Something big starts right here…

DJCAD branding and design student placement

Finding out the facts won’t kill you : Digital Marketing for NHS Lanarkshire

You shoot, you score!

Resourcing Scotland’s Heritage new brand and website launched

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking