Strategy & Research

Brand positioning through detailed analysis of all digital opportunities.

Some questions first

  • How good are competitor websites?
  • Are they responsive?
  • How much traffic are they getting?
  • How high up are pages listing in Google?
  • Are any PPC campaigns being run?
  • What is the quality of digital content, text and images?
  • Are email or social media marketing being adopted?
  • How much digital market share do competitors have?
  • What is the size of the market?
  • Where are the business & ROI opportunities?
  • What strategy should be adopted to drive leads and revenue?

Attraction, engagement and conversion strategies for your business

We will answer all these questions and more.

Keyword research, market research, competitor research or research on digital trends all provide the base on which to propel your brand to the next level. When building a digital strategy thought is given to the best attraction, engagement and conversion channels for the business.

In summary, it means working out the overall best approach to maximise return on investment for your business:

  • Deciding on which digital channels will perform best in attracting initial attention
  • Selecting the best digital tools for following up on that attraction gained and keeping users interested
  • Deciding which digital platforms are best for turning those users into paying customers

Detailed digital research and planning forms the digital strategy for your business.

Optimal marketing for B2B or B2C

This can mean a variety of different digital mixes depending on the business, the market and whether marketing would be business to business (B2B) or business to consumer (B2C).

A pure B2B marketeer might use LinkedIn and SEO to attract customers, a combination of LinkedIn and email marketing to engage, with a website to convert. A B2C marketeer might be more active on social media, PPC and digital advertising to acquire, Facebook and other social media to engage, with a website to convert.

Other organisations might attract, engage and convert all their customers over social media only.

And in practice…

When working on building a website, we make sure that it is designed to work well with search engine marketing. We use Google Adwords and other tools to find out what people are searching for online, within a business field. The words and phrases with the highest volumes are then strategically included throughout a website so that traffic flows through.

This all feeds into content strategy and planning the web pages that will lead your brand’s digital presence. Text crafted to engage with your audience also gives your brand the widest possible visibility within search engines.

From the brand workshop right through to lead nurture and CRM, research, planning and strategy are central to our approach.

 

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