It’s a challenge designing for multiple devices, screen sizes and browsers. A challenge we are always happy to accept.
When building a mobile website, there are two approaches.
- Create a responsive website which adapts intelligently for every device and screen size
- Create separate stand alone websites for mobile, tablet, desktop and laptop using separate templates
Elastic’s approach is to build a fully responsive website which adapts to every use case within one template.
Our clients have one website which changes depending on which screen and device it is viewed on. Text content remains the same but images, graphics and style elements change subject to screen size.
Browsers, Google Chrome, Firefox, Safari etc. are becoming more and more sophisticated at dealing with mobile designs. There is often no need to design something separate or even create an application or ‘app’ for Android or Apple iOs.
You will have one single URL or website address that will remain the same across every platform. This is easy to manage and more powerful to market. Search engine optimisation can be carried out in one place. Analytics of traffic is more manageable too.