The fact that digital is trackable has many benefits for digital marketeers and organisations looking to develop, launch and optimise their digital presences. It also has benefits for users and consumers of providing them with personalised experiences and useful, targeted content (in a perfect digital world!).
With information and performance data available in real time it’s absolutely possible to see what’s working and what’s not very quickly. There is no hiding from digital reporting data. Targeted campaigns can be altered and tweaked according to what the user data is showing. This ensures that value is obtained for the client and that return on investment is as high as possible. Core digital presences can also be optimised over time using the same approach for campaigns.
Within the digital marketing universe there are a range of different analytic types. Research analytics, search analytics, social media analytics, digital advertising analytics, email marketing analytics, website analytics, data analytics, e-commerce analytics are all performed here at Elastic.