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Sector highlight – hospitality and tourism

Through creative branding and marketing, Elastic cater to personal needs and deliver outstanding digital experiences, which are central to success in tourism....

Sector highlight – IT and technology

Whilst delivering brand design and digital marketing to IT and technology companies we've been kept informed of many of the latest innovations, and helped to bring them to life....

Male student at desk with laptop and cup of coffee

Sector highlight – education

Elastic has in depth knowledge and experience of the education sector through creative branding, video production, animation and web design....

Mario throwing a fist into the air with Edinburgh Castle in the background.

Elastic’s New Year’s resolutions

Just like you, we at Elastic Creative are only human, and that means we've all made New Year's Resolutions for ourselves, despite promising that we wouldn't....

Elastic’s top 10s of 2016

For our review of 2016 we’ve decided to focus on films, books and albums. What better way to forget some, or nearly all of the events of 2016 than to immerse yourself in this elastic collection?...

When outbound marketing supports inbound marketing

Inbound marketing has been a hot topic for a number of years. In this post we discuss how it can be combined with outbound marketing to drive more business....

The road ahead: what our clients predict for 2017

We recently asked a selection of our clients how they found 2016 and what they are looking forward to in 2017. Their answers are as diverse and insightful as the companies themselves....

What is elastic?

Stretchy, bouncy, resilient, adaptable. Recently we asked a group of 4th year DJCAD students what it meant to them to be elastic.,and as always we weren’t disappointed....

Being on the same team as your audience

Your customers don't tend to look at what a product strictly is. Instead they'll ask questions about what the product does, and how it meets their specific needs....

A large eye indicating digital intelligence

It might be intelligence, Jim…but do we understand it?

Ok, so here’s the digital intelligence…are you seeing it? Are you understanding it? Is it really benefiting your company and driving sales?...

Three ways of coping when the internet goes down

It's a nightmare, a crisis. It's exactly what you didn't want to happen. It's Friday morning, you've got an important project that needs to be finished up this week, and the internet in your office just died....

DJCAD Student Placement 2016 – Zoe Broughton

I've had the pleasure of spending a week of my summer with the Edinburgh-based Elastic Creative. I am delighted to have been offered the internship as it's proven to be the fantastic learning curve I hoped it would be....

Unleashing the Kraken – Friday night drinks with Elastic Creative

As it's the end of yet another hard working week, I decided to ask everyone what their favourite drink is to ease them into the embrace of the weekend....

Playing to your audience, or why I bought a book instead of a new laptop

Having worked at elastic for a month now, I can tell you that there are a lot of positives to working here. Edinburgh is very pretty, we have an office puppy, and the internet actually works....

Our new kitchen, and the coffee it requires

Big ideas in small spaces

When it comes to content, there’s a lot that your brand can do with limited time and hardware resources....

An animated approach to marketing

Looking for a way to speak your customers' language? Why not see what GIFs can do for your brand?...

You Alright?

NHS Lanarkshire Looked After Children and Young People brand and website launch...

Cookies – bitter or sweet?

I am investigating developments in modern digital marketing and in this blog post I will look at cookies - a channel through which a lot of information is shared online....

New horizons…

My name is Ellen Logan and I am a third year economics student at the University of Edinburgh. Over the past month I have been spending one day a week in the Elastic Creative studio doing work experience with the team....

‘Visualise This’ – educational animation for Edinburgh Business School

Edinburgh Business School is one of the world’s largest providers of distance-learning MBAs. They offer internationally recognised courses translated into 5 languages. ...

New online games brand for Dundee

Dundee, the home of gaming, has a new contender with a team of highly experienced sports game developers behind it....

DJCAD student placement 2015 – Ross Grubb

This summer I was very lucky to have received an internship with Elastic creative. For me this was a great opportunity to see what it would be like working within the creative industry and what it was like behind the scenes in their Edinburgh studio....

Your people are your brand: special edition decade series 1 now available…

They're here - freshly packaged and ready for action. Each come with custom accessories - all are equipped with our key instrument - the elastic slingshot....

Your people are your brand: building a team

We recently wrote about what makes a company; that it's the people that represent the brand and it's values....

Your people are your brand: elastic inspired by DJCAD degree show visit

Your company or your organisation are only as good as the people working for it - they are the embodiment of the brand. They represent its values. We've been around now for 10 years; our first decade and it got us thinking of all the things that have shaped us into what we've become....

Ones to watch 2015 Art, Design and Architecture Degree Show

Ones to watch 2015 : DJCAD art, design & architecture degree show

Elastic are proud to have helped University of Dundee to promote this year's Art, Design & Architecture Degree Show....

Branding and digital marketing for the VOX Dundee property development

VOX Dundee is a unique property redevelopment that is a million miles from anything similar, yet right in the heart of the city....

Mobile marketing a priority at VisitScotland Expo 2015

With 2015 as the year of Food & Drink, the VisitScotland Expo took place at the AECC. It would not be entirely surprising to find traffic was a little lighter in terms of visitor numbers, however the attendees were perhaps more serious in their intent as buyers and interested parties....

Entrepreneurial Spark website display on a tablet

Expanding initiative for entrepreneurs

Elastic are delighted to be working with http://www.entrepreneurial-spark.com/ at an exciting time in their rapid growth. Entrepreneurial Spark is the world’s largest free business accelerator with a recently announced new ‘hatchery’ at the former executive wing at RBS Gogarburn that will allow up to 80 entrepreneurs at their Edinburgh hub alone. Their aim is to help create a new breed of highly investable and value driven entrepreneurs all across Scotland and the rest of the UK....

Branding, design and video for Renewables

With potential loss of North Sea investment in what was discernible as one of the most buoyant sectors the UK operates (only Aberdeen kept place with Islington and Westminster in terms of % growth), it was interesting to read a report in Bloomberg pertaining to green energy; in particular that renewables might not suffer as much as reports in the press suggest....

A new website for the Data Lab in Edinburgh

Elastic were appointed by the Data Lab to build and produce their web presence. Big data has become a buzzword over the last few years but what is it and what kind of value can it create?...

Chris van der Kuly, Entrepreneurial Scotland

Something big starts right here…

Last night Entrepreneurial Scotland launched its highly motivating vision for Scotland as the most entrepreneurial society in the world....

DJCAD branding and design student placement

If there is one thing Elastic Creative can be said to do well (in addition to their design work of course) it would have to be their exceptional nature in cultivating relationships and dealing with clients, and their longstanding relationship with DJCAD is no exception...

You shoot, you score!

I always feel nostalgic after the world cup. It is such a marvellous spectacle that transcends sport; taking place this year in what could be argued is the home of footballing passion, documentaries sprung up detailing lives in the favela’s, how important the sport is and how incredibly passionate the people are. Passion is important but so are results....

Resourcing Scotland’s Heritage new brand and website launched

Following our recent win and subsequent brand workshop, we are proud to launch Resourcing Scotland's Heritage new brand and website....

DJCAD Degree Show 2014

The Duncan of Jordanstone degree show was another annual exercise of witnessing great creative talent about to be let loose on the world. As the no.1 art school in Scotland and one of the top art schools in the UK, DJCAD never ceases to disappoint....

All Energy 2014 Aberdeen recap

All Energy 2014 - what opportunities will arise...

VisitScotland Expo 2014 in Glasgow

At the SEC last week, the brands that help put Scotland on the map – be they visitor attractions, national parks or tourism boards – were out in force, exalting the benefits and highlights of what Scotland can offer both in 2014 and going forward....

Food and Drink Expo 2014 Birmingham

Kurt Vonnegut once said “You can’t just eat good food. You’ve got to talk about it too. And you’ve got to talk about it to somebody who understands that kind of food”....

Mandi Halonen student project - a pair of black rimmed spectacles on top of a red book with cover title 'A book about how we vision the world'

Elastic Return on Investment – DJCAD Student Project

Last Autumn, as part of our on-going working relationship with DJCAD University of Dundee, we set the 4th year students the task of interpreting what Return On Investment means....

Home page of Lanarkshire HIV and Hepatitis website

What Makes Effective Online Training?

This Spring sees the launch of our latest online training and awareness raising website, which is all around the subject of HIV and Hepatitis. Working together with NHS Lanarkshire and the Blood Bourne Virus Network, we have created a comprehensive website covering everything you need to know about HIV and Hepatitis, including an online 'Risk Assessment' questionnaire and a 'Test your knowledge' area that provides training....

Night at the Museum

Have you ever fancied snooping around a museum or gallery after dark once everyone else has gone, get really close up to a masterpiece without a gallery attendant telling you off?...

Measuring Marketing’s Role – Part 4

Brands have undoubtedly been significant in consumer markets going back a century (and some would argue further). However, the idea of a ‘brand’ can be a truly adaptable entity, meaning it is fluid and alters to suit the consumer and business environment....

Who is Jack Oats?

My job was to create the ‘face’ of Elastic Creative. Using photos of everyone in the in the studio I had to digitally create a merged face using pictures of everyone that works there. The result was Jack, a digital representation of the brand. This demonstrated that all aspects of the company are equally as important to let it operate to its full potential. This representation illustrates that, like a face, without one feature it would be incomplete, and unable to properly function....

What does Marketing actually do for Companies? – Part 3

It is now understood that marketing can be used as a tool for far more than just increasing income channels for a company. The other side of the margins coin is the cost to a company. This is because income – costs= the profit margin. Upon a first look, it would seem that marketing is merely a cost (as it is a part of the production machine), however with closer inspection comes the realization that it can actually act as an adverse by infusing efficiency within the production system....

What does Marketing actually do for Companies? – Part 2

Traditionally, marketing policy was to raise and cultivate a brand image to make it recognizable to customers. However, a modern and streamlined business environment calls for marketing to be more– to exceed its traditional boundaries....

Branding: Then and Now – Part 1

I am an undergraduate student from the University of St Andrews majoring in International Relations (BA International Hons.). With a keen interest in marketing and design, I approached Elastic for the opportunity to get a feel for what they do and to attempt to use my skills to better understand modern marketing. Working closely with Alex, and drawing on the skills and knowledge of the team, I embarked on a research project to chart the role of marketing in the modern business environment. This 6 part, weekly blog series is the result...

Gravity Defying House

A gravity defying art experience has opened in the grounds of the Barbican Art Centre in Hackney, East London....

Cathy Crocker Work Experience

I am currently a graphic design student and have just completed my third year of my BDes (Hons) course at Duncan of Jordanstone College of Art and Design....

Sustainable Energy Scotland website on multiple devices

So what is a Responsive Website? We Discuss Design for Mobile…

More and more people are using alternative devices/platforms to view web content every day. It is becoming increasingly important to ensure that they see the website tailored to the device they are using to deliver the optimum experience of the website....

Edinburgh College of Art Degree Show 2013

I have had the privilege of being part of the Elastic Creative team for the past week as part of my work experience and it has definitely been a great introduction to the graphic design world....

DJCAD Degree Show Part 4

This year Elastic made sure to give ourselves plenty of time to get around the entire DJCAD degree show and we weren't disappointed. Overall we felt this was the strongest year we could remember. I managed to see animation, textiles, environmental & digital interactive design - full of some great ideas and executions....

DJCAD Degree Show 2013 (Part 2)

As always the Duncan of Jordanstone degree show never disappoints. With the show from Dundee celebrating its 125th anniversary this year it certainly lived up to expectations....

DJCAD Degree Show 2013

'..A kiss on the hand may be quite continental, But concrete is a girl's best friend.'...

DJCAD 2013

This years Elastic team trip to the DJCAD degree show successfully maintained the tradition of blowing us away with the range and quality of work on show....

Shine a Light

A new collection of Chris Bracey's striking neon art is on show at Scream London until 1st June....

DJCAD 4th Year Project

As part of our ongoing collaboration with Duncan of Jordanstone College of Art and Design in Dundee, Elastic recently set another 4th Year project brief....

The CMYK Lightbulb

Designer Dennis Parren has created an innovative lightbulb that casts beautiful CMYK shadows. The CMYK bulb combines white light with coloured LEDs to cast cyan, magenta and yellow shadows. ...

Space Saving Design

Arguably it takes far greater skill to create beautiful design out of a small space as opposed to the creative freedom of a designing withing a large space....

Branding, Content and a Website for NHS Lanarkshire

Following a successful tender process we're proud to announce work is well underway for the NHS Lanarkshire Blood Virus Network website. ...

The Creative Brain: How insight works

We all have flashes of inspiration from time to time, brainwaves, the light bulb moment - creative Insight as scientists call it....

Genes Reunited – every family has a story

Elastic recently developed the Genes Reunited brand inspired by the real life stories of members. From thrillers to romances, from war time dramas to reunions, every family has a story....

Evol Street Art

Loving the work of Berlin based street artist, Evol, who transforms plain old street furniture into tiny multi-storey buildings. They leave me imagining tiny people going about their lives inside....

New Gold Dream - Simple Minds album cover

Inspiration

The importance of inspiration cannot be underestimated. It elevates experiences and can be the catalyst for great ideas. The strongest inspiration I suspect is when it's most personal; where others might not understand or share your experience. When you're really, truly inspired you feel like you're in another place where anything can happen - that everything has a reason; a purpose; you feel a different energy - as if in a dream...

An Inside View

The June print issue of Scottish Business Insider has a very good article on the wisdom of studying an MBA. It points out the benefits of adding this to your skillset and of the rewards you could reap financially by doing so (see here for how to order your copy)....

London Calling

The London Olympics 2012 is getting closer and we are feeling the excitement as this week it’s Edinburgh’s turn to host the Torch Relay. The passing of the Olympic Flame is a practice continued from the ancient Olympic Games of Greece, where the torch was transferred from one Torchbearer to another spreading the message of peace, unity and friendship....

Saying things are dead is very much alive!

You used to hear that print was dead and now according to some Marketing, QR codes and recruitment are also 'dead'. I've been trying to ignore this recent deluge of things that are apparently 'dead' and I find I can't ignore them any longer....

DJCAD Degree Show 2012

Elastic creative headed to Dundee for the DJCAD Degree Show 2012 to meet the shiny new faces of art & design and to take a look at the various exhibitions, creative thinking and innovative ideas that never fail to impress us....

Are You in a Brand Relationship?

A recent article entitled Are Brand Relationships Like Human Relationships? really got us thinking about how we interact with brands. Indeed, people have some kind of relationship with brands. This is clear from the emotional and symbolic benefits people gain from interacting with brands....

Your People are Your Brand – Brand Strategy

A brand’s behaviour is exposed to the outside world. Consumers are no longer passive recipients of information that brands cast their way; they are intelligent and informed. As a result, it is crucial that brands behave consistently with their values....

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